JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a Rapid Proliferation of Copycat Products The Fashion Law If you are in the United States and purchased e cigarette products directly from Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026, a Juul and Altria antitrust class action lawsuit alleging price fixing certified Why Marlboro Maker Bet on Juul, the Vaping Upstart Aiming to Kill Cigarettes WSJ Juul: The meteoric rise, and fall, of the e cigarette company Sherwood News Juul's Meltdown Costs Tobacco Giant Altria $4.5 Billion The New York Times